When deciding to incorporate an SEO strategy, many businesses mistake "Link Building" for SEO. A true SEO strategy involves increasing your website's relevance for your chosen keywords. In order to increase your keyword relevance, new content must be written specifically for those keywords and deployed to the website while maintaining good design and navigation for a positive "user experience".
Additionally many businesses have decided to incorporate technologies which do not necessarily help their search engine placement (example: flash) but in fact hurt their online marketing efforts significantly.
When you choose Search Gurus as your search engine optimization experts, one of the first things we do is evaluate your current standings and generate a website analysis report. For many dated websites, it is often recommended that the client overhauls their existing website, incorporating a proper online marketing strategy.
By integrating social media marketing (Facebook, Twitter, GooglePlus), on-site SEO, strategic link building, blogging, online videos, metadata, micro data, and online marketing best practices, you can be sure your website will achieve the best possible search engine ranking results.
Call Search Gurus Inc. today to learn more.
Search Engine Optimization (SEO)
Search Engine Optimization (SEO) - SEO Marketing, On-Site SEO Marketing, Off-Site SEO Marketing
What is the best SEO Strategy for your company?
Search engine optimization is arguably one of the most effective online advertising methods available to individuals and businesses around the world. Not to mention it is also one of the most cost-effective online marketing methods which a business can start to implement immediately.
Search engine optimization is essentially broken down into two different methodologies: on-site SEO and off-site SEO.
The biggest mistake in SEO is to assume that the same SEO tactics will work with every website. Search Gurus works with each client to determine the best course of action based on a number of factors. This customized SEO plan ensures we have a strong strategy in place to work towards.
On-site search engine optimization is the strategic manipulation of your website HTML code to help search engines properly identify and classify the information contained within your website.
By helping search engines properly identify the information regarding your business helps the search engine's to understand when to display your website as people search. By investing time at the beginning of your website development efforts you can properly seed your top keywords in the search engine friendly manner.
Off site search engine optimization is an ongoing project whereby link building efforts and social media posts provide relevant information to those who are searching while at the same time providing inbound link to your corporate website.
When combining both search engine optimization strategies and methodologies with a unified strategy in place you can achieve an incredible increase in traffic to your corporate website.
Search engine optimization marketing is only one of the ways search gurus can help you grow your business and increase your return on your investment.