|The November Group Company Services|
|E-Commerce Application Development||E-Commerce
Electronic commerce is emerging as a new and extraordinarily
cost-effective way to do business.
In 1996, some $2.6 billion in revenue was generated from
transactions across the Internet. And analysts estimate that
number will grow to be over $200 billion by 2001.
About 5.2 million Canadians will use the Internet on a regular
basis in 1998, and over 2 million homes will be connected by
year's end. Thirty-four per cent of Canadian Net surfers will
come from households with incomes of $50,000 to $59,000 a year,
while those earning $60,000 to $79,000 will account for 18 per
cent of Net users.
Companies that are prepared for this explosion in Net use with
well-developed strategies in place to take advantage of it will
be in a position to potentially dominate their markets. They'll
do so using mass-market, wafer-thin segmentation coupled with
internal "network-enabled" capabilities to both target and
deliver superior value propositions to their customers via
electronic channels such as the Web.
Companies that are already online will have a significant head
start on the competition, and the global network infrastructure
holds so much promise as a medium for commercial transactions
that future advances in network technology will make it even more
imperative for companies to do business over the Internet.
That's why it's so important to start piloting and experimenting
now, in order to develop an effective arsenal of customer
connections that will strengthen relationships and add value to
what you have to offer.
The November Group is helping a number of our clients develop
e-commerce strategies and solutions that work. No matter what a
company's size or in-house expertise, invariably there are ways
for any organization to conduct transactions over the Net.|
In addition to Web sites, The November Group also offers
Interactive Multimedia Design and Engineering services for
audiovisual presentations, interactive kiosks, games,
computer-based training programs, and more.
Interactive multimedia promises to revolutionize the way we work,
learn, and communicate. By integrating text, graphics, animation,
video and sound, multimedia engages the senses and allows people
to interact with information in a richer, more natural way.
Our product line is diverse and allows us to cater to the needs
of any size of organization or development budget, from
PowerPoint presentations and simple visual slide shows on floppy
disk to online interactive seminars and fully produced and
Let us show you how effective the unconventional can be.|
|Internet/Intranet Consulting||Internet Consulting
Understanding the Internet's potential and keeping abreast of
changes can be time-consuming and requires expertise that many
organizations lack. The November Group can help.
We take the time to learn as much as possible about your
organization so that together we can develop an Internet strategy
that will work for you.
We can help you understand the possibilities, and then create
detailed recommendations for turning it into an effective, useful
Currently, marketing is the main focus for commercial Web sites
on the Internet. However, customer support should also have a
prominent role in an external Web. A Web site can help suppliers,
dealers, or field reps stay in touch with company operations. It
also can provide an excellent way to link customers directly to
The November Group can analyze an existing site and determine how to evolve
We'll research your market and provide a report that details what
your competitors are doing on the Internet, what you need to do
to stay ahead of them, and more.
On the inside of your organization, there are a number of
information resources and transactions that are potential
candidates for an Intranet. Every major company has reams of
information that it must distribute to internal employees or
external customers and suppliers. Web technology gives us a way
to put all of these documents online for instant access by
When you look at the sheer volume of information stored by
corporations today - including reams of printed information like
computer documentation, procedures, specifications, and reference
documents - you quickly see the argument for taking information
Companies also have a number of electronic resources stored on
computer that are traditionally distributed by transportable
media or by copying across network nodes.
With a Web browser like Netscape, you can catalog these resources
online for user review and automatically distribute them -
through a single mouse-click - across a network to any authorized
user who requests them.
Web browsers also give us a way to communicate with employees,
customers, or suppliers, present information, capture feedback,
and process the feedback automatically through databases or
scripting mechanisms. They also support spontaneous user searches
of information archives or databases.
A well-designed Intranet can provide an excellent way to unify
the far-flung operations of a company and increase the ease,
frequency, and quality of inter-departmental communication.
The November Group has all the expertise you need to get your
|Website Design and Engineering||Web Site Design and Engineering
The November Group views a Web site as a major corporate asset. Like other
valuable assets, your Web site needs a sound design and
development plan, as well as plans for maintenance, support and
upgrades, so that you continue to get value and return from your
investment. We are committed to understanding your goals,
organizing and optimizing information for online delivery, and
building a robust, reliable site. We make the most of our
extensive experience to deliver:
· A blueprint for the site that outlines what information is to
be included and how it will be organized.
· A user interface that makes navigation easy, natural and fast.
· Well-written content so your information is clear and easy to
· Compelling graphics, which complement your organization's
graphic identity and brand personality.
· Top quality software engineering so your site can be lively and
interactive; our technical staff does everything from creating 2D
and 3D animations through to information-gathering forms that
feed into legacy databases.
· Thorough testing to ensure that the site is easy to use and
At The November Group we recommend building a site in phases, beginning
with an initial, manageable launch and then adding new content
and capabilities as additional needs are identified.
Our development approach involves integrating all of the
components into a harmonious whole. At The November Group we enforce
standards and checkpoints for customer satisfaction to ensure
success and to meet or exceed our client's expectations and
Definition of Objectives
The first question that needs to be answered before any work can
begin is: What is the purpose of the site? When the goals have
been clearly defined, our staff can begin executing a design that
best fulfill those goals.
Working with you, a preliminary map of the site is made at the
conceptual level, including a site tree showing how the content
will be organized, how the pages will link together, what
features will be given priority and what will appear deeper in
Through a variety of prototyping methods, the 'look and feel' of
an interface is created and/or an interaction model is simulated
to showcase functionality of an application. This allows a client
to present the idea behind the site to management or end-users in
order to arrive at a final design with specifications for the
Prototypes can be tested to ensure that the application or site
is designed in an intuitive, easy-to-use manner and that it meets
the needs of the end-user. This testing addresses any problems
and corrects them before production begins.
The content of the site will of course come from a variety of
sources, with clients providing any relevant documentation and
graphics and The November Group building on that to begin development.
Production and Online Approvals
At every step of the design and development of a Web site,
clients will be involved in making decisions with The November Group about
all aspects of the site. During the development process, the site
will be in a secure, password-protected location on one of our
Web servers, where clients can view the site as a work in
The November Group uses site management software and testing to ensure
cross-platform compatibility, that the files, applets and CGIs
that make up the content of the site are available and working,
and that all of the links are valid. Software applications are
put through a rigorous debugging trial to insure quality.
When all previous steps are complete, and client is completely
satisfied, the site will be launched. Your Web site can be a very
lonely place unless it is publicized. Our services include
marketing and publicizing your Web site to all major Internet
search engines, Usenet news groups and a host of other commercial
sites available for this purpose. If needed, we will also develop
a marketing communications program that will support your
You and your staff will also receive details on the internal
steps you can take to market your new Web site to clients,
suppliers and others with whom you do business.
Success by Design
In most projects, designers will work closely with clients at
every step in the process to ensure that the site is moving in
the right direction. And unlike print designers, Web designers at
The November Group are familiar with the technologies of the Internet,
which better enables them to design in such a way that their work
is optimized for the Web. The look and feel as well as ease of
use has a great impact on whether a site will be a success. In
our experience, successful sites have a number of common traits:
Sometimes, customers come to us asking for a Web site that looks
exactly like a printed publication. Instead, The November Group recommends
re-examining the organization and quality of content for a World
Wide Web site so as to maximize its interactive, non-sequential
and in-depth capabilities.
Easy to Navigate
It is crucial that a Web site be easy to navigate. The use of
navigational tools such as bars or icons must be consistently
placed on each page with indicators showing the current location
of the viewer, and should include a link back to the home page,
where new explorations can begin.
Consistent layout helps to create a unified site, which in turn
complements a company's branding. Use of a tight color scheme and
repetition of images not only helps to emphasize this
consistency, but makes for a faster download as well.
The November Group suggests that clients consider incorporating automated
mechanisms whenever possible to give their Web site a fresh look
on a regular basis, while reducing the need for manual
administration of the site.
Quick to Download
The November Group designers are experts at layering various images, colors
and illustrations to produce rich, appealing graphics that pass
our very stringent 'bandwidth' limitations test.
The November Group explores with all our customers the potential of using
the latest interactive technologies when the technology will
clearly complement client's communications objectives.
Our design staff is well versed with the limitations of various
browsers, and designs within these parameters.|