Acuity Research Group Inc. designs and conducts primary market research. Typically, our clients fall into one of two groups: (1) large music festivals which need to characterise the attending audience (including expenditures) in support of grant applications and programming, and (2) companies developing new products or services who wish to verify the design with the target market during the development phase, from concept to field trial. We provide expertise in research methodology and statistical analysis, and have developed several innovative market research techniques. We have extensive experience in the following areas: telecom / datacom, assistive devices / accessibility, health care devices and services, and other leading-edge technologies. Our most frequently requested services include designing and carrying out surveys of purchasers and users of products and services, evaluating the usability of products and services, and characterising workflow and decision-making.
Verification of the ability of the target audience to use the product or service being developed, including verification of the training required.
Acuity Research Group Inc. Company Business Activity